Filipinos place a special value to their elderlies and close relatives.
They have various ways of showing their love and affection but at the
very core of it is the care or Alaga. For RiteMED’s Tamang Alaga series, we produced four stories that depict this value of Tamang Alaga not only within the family but even to strangers.
Client: RiteMED
Creative Director: Jules Cabigon
Copywriter: Dale Palisoc
Art Director: Ryan De Jesus
