Do not underestimate the power of ARMY, Bingers! Recently, the boys of BTS surprised us with a music video, Life Goes On, and a new album, BE. And with that a new challenge on TikTok emerged, the #LifeGoesOn Challenge. Just how impressive the numbers are? We got the details!
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BTS and the #LifeGoesOn Challenge on TikTok
TikTok, the leading destination for short-form mobile videos, today announced that BTS’ ‘Life Goes On’ which recently topped the Billboard ‘Hot 100’, hit a milestone on TikTok, setting a record of 930 M hashtag views in just 15 days.
Held from November 21 to December 5, the #LifeGoesOn challenge was a call for users all over the word to interpret and positively express how ‘Life Goes On’ in their own creative ways. The videos created with #LifeGoesOn had more than 463,276 in 15 days of the campaign.
The Boys of BTS and Their Challenge
BTS also participated in the challenge and connected with their fans by releasing TikTok videos of their own: Jin goes through a flipbook, RM and V does maple leaf art, Jimin decorates a glass bottle, j-hope takes Polaroid pictures and JungKook practises calligraphy. In response, the group’s fans, ARMY, uploaded videos of themselves dancing and singing along to the new song, as well as moments in their daily lives with friends and family.
A special ‘Life Goes On (ARMY version)’ music video will be released on the official BTS TikTok and social media channels on December 30, capturing selected video submissions that were part of the #LifeGoesOn challenge.
For more details about the challenge, visit the #LifeGoesOn Challenge Event Page.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
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